Furmont
Furmont is a high-end fashion brand specializing in luxury fur coats and fur hats for men and women. The brand needed a modern yet timeless identity that would resonate with discerning customers while maintaining its heritage of premium craftsmanship.
Process
From concept to Luxury Brand Identity
The brand strategy was shaped through luxury fashion research, defining core values: Elegance (timeless sophistication) and Modern Luxury (a contemporary take on fur fashion).
The e-commerce website was crafted with a minimal, editorial aesthetic, while cohesive social media templates and campaigns ensured brand consistency across digital platforms.
A refined monogram logo (FM) was designed with a serif typeface, paired with a sophisticated color palette:
The Furmont logo blends heritage and modern elegance, with refined Segment serif typography that exudes sophistication and exclusivity. The “m” was custom-modified to better fit the brand’s identity, ensuring a unique and premium aesthetic. Designed for a luxury fur fashion brand, it reflects Nordic craftsmanship and refinement, ideal for high-end branding across packaging, digital, and retail.
